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Richard Radcliffe

Richard Radcliffe

Organisation: Smee & Ford

Biography:

Richard has over 25 years experience in fundraising – the last 15 specialising in legacies. He has held over 1300 legacy focus groups for over 400 charities and met around 13,500 supporters to ask their views on Will making and legacy giving. He advises a massive range of charities on legacy strategies and has trained thousands of fundraisers and volunteers in “How to make the legacy ask”. He has been chair of the International Fundraising Congress and UK Fundraising Convention.” And he has researched extensively donor happiness!

Session(s):
Getting Legacies Dead Right
4 Nov, 15:15 - 16:15
Getting legacies dead right. Every charity can integrate legacies into their fundraising but what works and what doesn’t and which are the best (and worst) messages and who are the best story tellers. This interactive and practical session will really change the way you think!
Closing Plenary - Build Relationships? Forget it - build donor happiness instead
4 Nov, 16:30 - 17:30

Do we focus too much on building relationships when we should be taking into consideration donors and their needs to be happy with charities? Prepared to be challenged on your relationship management objectives! This plenary will change the way you treat supporters!

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