Jason Potts
Organisation: THINK Consulting Solutions
Biography:
Jason began working in digital media 12 years ago at a time when the market was just beginning to truly develop in Europe. He speaks regularly at conferences, around the world, about the future of digital media for the sector. He has featured in several books, Wiley’s, New Trends in Direct Response Fundraising, Jim Greenfield’s anthology of fundraising best practice, for the North American market and The Worldwide Fundraiser’s Handbook, published by The Directory of Social Change. He is an e-philanthropy Master trainer.
Jason has recently developed whole organisation digital strategies for organisations as diverse as WSPA (global) and The National Trust. He is currently developing a Social Networking website that will launch later this year.
- Session(s):
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- Creating a Digital Strategy That Pays
4 Nov, 13:45 - 14:45
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A hands on run through of how best to create an organisation wide digital strategy that focuses on revenue generation, with all the challenges and opportunities brought to life through experience of working with a huge variety of non-profit organisations. The session will have plenty of opportunity for audience participation.
- How Charities Can Best Use Social Media and Online Communitites to Raise Interest and Funds!
5 Nov, 10:15 - 11:15
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The web has shifted from a one way conversation to a two way dialogue, it is also rapidly broadening into a ubiquitous communication channel as more people surf via their mobile phone – this should be exactly what we want as charities – but how do you best encourage user interaction and contribution to maximise your revenue and deliver your mission?
- Creating a Digital Strategy That Pays