Speaker
Robert McAllen
Organisation:
Blackbaud
Biography:
Robert McAllen is the Product Manager for European Markets at Blackbaud. In this role, he helps determine new product offering potential and works as a liaison between Blackbaud's products team and the European marketplace. He has worked in the Not for Profit sector with Blackbaud for the past 12 years and has worked with hundreds of Not for Profits in creating, executing and improving processes and procedures as well as general software optimisation. He has worked with The Raiser's Edge in a variety of roles for the past 11 years and has first-hand experience with implementing, delivering and supporting the solution. Robert is also the Chair and Founder of the Cumbernauld House Trust. In this position he established a charity for his local community with a focus on built heritage and arts. The new charity has had considerable success in building a movement to challenge issues in the local community and currently has recruited well over 3000 members in less than a year.
Robert McAllen is the Product Manager for European Markets at Blackbaud. In this role, he helps determine new product offering potential and works as a liaison between Blackbaud's products team and the European marketplace. He has worked in the Not for Profit sector with Blackbaud for the past 12 years and has worked with hundreds of Not for Profits in creating, executing and improving processes and procedures as well as general software optimisation. He has worked with The Raiser's Edge in a variety of roles for the past 11 years and has first-hand experience with implementing, delivering and supporting the solution. Robert is also the Chair and Founder of the Cumbernauld House Trust. In this position he established a charity for his local community with a focus on built heritage and arts. The new charity has had considerable success in building a movement to challenge issues in the local community and currently has recruited well over 3000 members in less than a year.
- Session(s):
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- Social Media- is it worth the bother?
25 Oct, 11:30 - 12:30
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Ever struggled to explain what you want to accomplish on social media or how to accomplish it? In this session we will look at the evolution of social media and it’s use within the not for profit sector. We will look at the numbers behind the hype and examine what you should be monitoring and when. In this age of recessions and watching the pennies the question we examine here is – is it worth the bother? And if so why?
- Social Media- is it worth the bother?
