Tish Kennor

Organisation: Guide Dogs for the Blind

Biography:

Tish has worked for Guide Dogs for 8 years. She is responsible for developing and implementing Guide dogs regional legacy campaign strategy and delivering the national/regional In Mem strategy.

Session(s):

An Extraordinary in Memoriam Success Story 5 Nov, 13:45 - 14:45: How have Guide Dogs for the Blind increased in memoriam income by over 330% from £150k per year to over £500k per year in only four years?

How has their Tribute Fund programme raised an additional £500k?
How is this programme driving substantial legacy pledges?

Come and find out how this charity – which is not dealing in a cause of death – has placed in memoriam fundraising at the heart of its individual donor strategy and is reaping extraordinary rewards. Meet some of the donors and hear how Guide Dogs have given them inspirational care and support.

This session, jointly run by Tish Kennor of Guide Dogs for the Blind and Kevin Kibble, Managing Director of Our Lasting Tribute, will be packed full of practical advice for every charity, large and small, showing how to increase in memoriam and legacy income.

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Institute of Fundraising Scotland Scottish Conference 2008

Tish Kennor