Speaker

Aline Reed

Reed

Organisation:
Bluefrog

Biography:
Aline started out in fundraising charity-side, learning from great fundraisers at RNID. She joined fundraising agency Bluefrog in 2000. She has produced award-winning campaigns for causes as diverse as ActionAid, the Art Fund and the National Trust, and many more appeals that quietly got great results.
Session(s):
Writing compelling Direct Mail
25 Oct, 11:30 - 12:30
Do you write fundraising copy? Or work with an agency or freelancer to produce appeals? This session focuses on how to write donor-focused copy and includes plenty of practical advice – whatever your cause.
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